This is a must-have for every animal lover! Tales & Treats is an interactive, advertisement-free publication featuring cover-to-cover informative, heart-warming, and inspirational stories from international experts. Each issue also features healthy doggie treat recipes and "Remi's Toy Box" which includes products and services from around the globe. Tales and Treats blends stunning photos with a clean, fresh design and interactive editorial content.
Tales & Treats is now available to download for only $1.99 during the month of May in honor of National Pet Month. Tales and Treats is an ad-free, 70+ page interactive publication that pays it forward. A portion of the proceeds of your download purchase will be donated to the Pets Make A Difference Fund. This program supports clinical research at the University of Wisconsin School of Veterinary Medicine. (see more about the program below)
Nourish and Flourish™ was created by Veracity Media Group (VMG) as a flagship "traditionally printed" title in 2019. Due to the overwhelming success and positive feedback, VMG has launched a series of "Nourish and Flourish Presents" special-interest interactive digital publications now available on multiple international digital platforms. Not only is this great timing (in light of the world crises we are experiencing), but it is also very eco-friendly!
Pets Make A Difference Fund was established due to the care that Scout MacNeil, a beloved Golden Retriever, received at the University of Wisconsin School of Veterinary Medicine while he was fighting cancer.
For seven years, Scout brought indescribable joy to the lives of his WeatherTech® family. On March 22, 2020, he bravely crossed the rainbow bridge to that special place where he no longer has to fight cancer. He died a hero, and although not here in body, his spirit continues on, advocating for other pets in need of lifesaving treatment. Scout brought international attention to canine cancer and rallied people worldwide to donate to the cause.
The University of Wisconsin School of Veterinary Medicine works tirelessly to research and administer lifesaving treatment to thousands of pets like Scout each year. To help the people who helped Scout and other patients just as special as him, we ask you to please join us in donating to the University of Wisconsin School of Veterinary Medicine and the important cancer research they do.
Read all about Scout and UW School of Veterinary Medicine in the current edition of Tales and Treats.
Pets make a difference in your life. You can make a difference in theirs.
Scientists Grow Date Palm Plants from 2,000-Year-Old SeedsThe researchers hope to resurrect a variety of date that was praised in antiquity but lost to time.
By: Catherine Meyers, deputy editor for Inside Science.
(Inside Science) -- Methuselah, Adam, Jonah, Uriel, Boaz, Judith and Hannah -- all sat dormant in Judea since biblical times. Now scientists have resurrected them in the hopes of better understanding their vanished lineage.
These seven ancient emissaries are date palm plants, now all growing in the southern Israeli community of Ketura. Methuselah came first. He was planted in 2005 from an approximately 2,000-year-old seed found buried under rubble at the ancient fortress of Masada overlooking the Dead Sea.
Since then, he has been joined by the others. As part of a long-term project at the Arava Institute for Environmental Studies in Israel, scientists hope to breed Judean date palms -- a variety that was praised in antiquity for its sweetness, large size, long shelf life, and supposed ability to fight disease, but which went extinct hundreds of years ago when repeated conflict wiped out the date plantations.
The ages of the seven successfully sprouted ancient seeds range from around 2,400 to 1,800 years old. The seeds came from three archeological sites in the Judean desert, including Qumran, where the Dead Sea Scrolls were discovered.
It’s unusual to find seeds that can remain viable for so long. One of the few other examples was in 1995, when researchers reported that they had successfully germinated approximately 1,200-year-old seeds of a Sacred Lotus found in an ancient lake bed in China. Date palm seeds can tolerate dehydration, and the ancient date seeds were found in an extremely dry environment, which may be one reason they survived so long.
The resurrected date palms include both female and male trees, and the researchers are hoping that the trees will eventually produce fruit together. However, the new dates may not be the same as what people ate in ancient times, since ancient date growers would probably have cultivated shoots from select female plants, which perished long ago. The plants grown from their daughter seeds may not have the same qualities. Still, they may display some characteristics that have been lost in modern date varieties.
Since the researchers sprouted their first ancient date plant, the tale has captured the public’s imagination. “These are something exceptional,” Sarah Sallon, one of the leaders of the project, said of the resurrected plants. She said she regularly gets questions about Methuselah from kids. She has even written up his story for a children’s book. In a time of seemingly relentless bad news about the environment, the date plant’s journey provides some hope for future generations, she said. “It’s a story of nature’s amazing powers to regenerate itself.”
"2020 Rolex 24" features the best images from the weekend by Morgan Rhodes Journey Blue Media. Publisher, Designer and Strategic Partner: Nancy Suttles, Veracity Media Group.
>. The Rolex 24, which is known today as America’s most prestigious sports car event, became a 2,000-kilometer race in 1964 and then a 24-hour race beginning in 1966. The 2020 endurance race featured a record crowd and an international line-up of cars and drivers. The atmosphere was exciting and electric. The decent weather added to the record distance achieved on the racetrack of 833 laps – 25 more laps than the previous record.
>. “ People come from all over the world. I love the International Horseshoe. It’s got all the flags of the drivers that are participating. No matter what language they speak, what country they’re from, what carmaker brand is on their shirt, when we come together, there is one common language that everybody is speaking. That is the passion for this sport." - John Doonan, President, IMSA
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Volume #2 of Nourish and Flourish also features dynamic QR codes that take you on an exciting multi-media journey! Informative and engaging content appropriate for all ages.
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"As a motorsports photographer, I’m always looking for a new location or different ways of getting the shot. Since we visit the same tracks each season, it’s a big challenge. You want to get your client the iconic location shots but you also want to give them a little something extra that’s more artsy. Panning is a great way to play with color, motion and light.Here are few of my Rolex 24 photos from this past weekend."
~ Morgan Rhodes, Photographer, Journey Blue Media
We celebrate the Rolex 24 through the details, color, design, and spirit of this incredible event. Established in 1962, the race is run on a 3.56-mile combined road course and is typically held the last weekend of January marking the first major U.S. automobile competition of the year. Daytona remains one of the most important events on the racing calendar.
International Motor Sports Association, IMSA, is North America's premier sports car organization which sanctions the WeatherTech SportsCar Championship opening with a pair of historic events – the Rolex 24 At Daytona and Mobil 1 Twelve Hours of Sebring fueled by Fresh from Florida – building on the vision of John Bishop and Bill France Sr. from 45 years ago.
Photos © 2020 Morgan Rhodes. All rights reserved.
"Once the sun goes down, Daytona lights up! The Ferris wheel and fireworks are one of the photo highlights during the Rolex 24. For the media, most of us have been at the track for 16 hours with many more to go. Here are a few of my best images, nine hours and thirty minutes into the race . . . "
~ Morgan Rhodes, Journey Blue Media
Click image below for more news from the Rolex 24.
Photos by Morgan Rhodes. © 2020 Morgan Rhodes. All Rights Reserved.
January 25, 2020: The 58th running of the Rolex 24 at Daytona begins today at Daytona International Speedway, the iconic 3.56 mile road course. It's the opener of a 12-race season for IMSA, the premier sports car series in the United States. The field includes race cars from 12 different manufacturers and includes 42 drivers with at least one previous Rolex 24 victory. It also includes a two-time and reigning NASCAR Cup Series champion, the 2019 Indianapolis 500 winner among six Indy 500 winners and five IndyCar champions in the field, 26 24 Hours of Le Mans winners and 30 IMSA premier series champions.
There is a total of 39 entries spread between four classes of competition: Daytona Prototype international (DPi) with eight, LMP2 with six, GT Le Mans (GTLM) with seven and GT Daytona (GTD) with 18. Nearly every entry will compete in the full 2020 WeatherTech Championship season. The race also will include drivers from 22 different countries and five continents.
IMSA Radio also will have live coverage throughout race weekend on IMSA.com and RadioLeMans.com, with complete race coverage also airing on SiriusXM Radio (XM 202, Sirius 216, Online 972).
News and notes from Friday of Rolex 24 At Daytona weekend on Jan. 24, 2020.
CONVERGENCE: TALK OF THE PADDOCK
Sports car racing’s highest-profile team owners, manufacturer representatives, series executives and drivers came together Friday afternoon in Daytona for one of the sport’s most significant modern-day announcements – the convergence of the top categories of endurance racing under the unified designation LMDh.
IMSA Chairman Jim France said he and the ACO (Automobile Club de l’Ouest) leaders first broached the idea five years ago, realizing the massive undertaking it would take to make the union a reality. But France said he and the other executives also realized an enormous upside of uniting the cars in the world’s great endurance races from the Rolex 24 to the Mobil 1 Twelve Hours of Sebring to the 24 Hours of Le Mans and the Motul Petit Le Mans.
“It’s a continuation of the vision where both cars are competing at Le Mans are also competing at Daytona for the overall victory,’’ France told the rapt audience. “It’s a step to that spot. The proof will be when we have a car that wins Daytona and wins Le Mans in the same year, that’s what I’m looking forward to.”
“The way I view it,” he continued afterward, “is if you ever catch the Ford vs. Ferrari movie where the cars went back and forth at Le Mans, that’s the era that we’re getting ready to enter into here, that is my optimistic hope.
“I can’t control what the manufacturers do and how they approach it, but the opportunity will certainly be there.”
- Source: IMSA
What goes on beneath a forest floor is just as interesting–and just as important–as what goes on above it. A vibrant network of nearly microscopic threads is recycling air, soil, and water in a continuous cycle of balance and replenishment. Survival depends not of the fittest, but on the collective.
Mycelium is Earth’s natural internet. ~ Paul Stamets
Imagine a log that was a tree. Maybe it died of old age or became infected by a disease and fell over. When it did, fungi spread into the log from the earth below and started decomposing it. These fungi are part of a vast network of underground vegetation called mycelium, composed of very tiny, cobweb-like threads of organic life called hyphae.
When we see mushrooms, there’s actually a vast network of mycelium hidden in the ground beneath them. Only about 10 percent of all fungi produce mushrooms.
But when you pick a mushroom, you stand upon a vast, hidden network of fungal mycelium that literally extends underneath every footstep you take. These networks are the foundation of life.
Without this metamorphic process, the planet would choke. The only reason we can walk around in most woods is because thousands of species of fungi are decaying all of the organic detritus on the forest floor, recycling the dead material and beginning the renewal of life.
Read the entire story in Volume 2 of Nourish and Flourish. Excerpted with permission form Earth Aware, Fantastic Fungi: How Mushrooms Can Heal, Shift Consciousness & Save the Planet, Edited and introduction by Paul Stamets. The companion book to Fantastic Fungi, The Magic Beneath Us film by Louie Schwartzberg.
Whole Foods Market: Top 10 Food Trends for 2020
What’s the next big food trend in 2020? We asked our panel of trend-forecasters to make their predictions. These culinary experts, buyers and foragers in our global offices and across our 490 stores have decades of experience and expertise in product sourcing, consumer preferences and more. When they talk, we listen.
While our top food trends for 2019 show no sign of slowing down, there’s a new crop of flavors and products you’ll soon be seeing on grocery stores shelves (ours included). Here's what to watch out for in 2020.
1: Regenerative Agriculture
Farmers, producers, academics, government agencies, retailers and more are taking a closer look at how to use land and animal management practices to improve soil health and sequester carbon. While the term “regenerative agriculture” can have many definitions, in general it describes farming and grazing practices that restore degraded soil, improve biodiversity and increase carbon capture to create long-lasting environmental benefits, such as positively impacting climate change. You can help by seeking out brands that support regenerative practices.
2: Flour Power: As seasoned and amateur bakers alike look to scratch a creative itch in the kitchen, an array of interesting flours are entering the market making baking more inclusive and adventurous
3. Foods from West Africa: From indigenous superfoods to rich, earthy dishes, traditional West African flavors are popping up everywhere in food and in beverage. The trio of tomatoes, onions and chili peppers form a base for many West African dishes, and peanuts, ginger and lemongrass are all common additions.
4. Out-of-the-Box, Into-the-Fridge Snacking: Life isn’t slowing down, but snack options are more than keeping up. The keyword is “fresh” in this new generation of grabbing and going—gone are the days when the only options were granola bars and mini pretzel bags.
5. Plant-Based, Beyond Soy: Tofu scrambles may always have a place at the vegan breakfast table, but in 2020 the trendiest brands are slowing down on soy, which has traditionally dominated the plant-based protein space.
Go to Whole Foods Market: Top 10 Food Trends for 2020 to see the rest of the list.
MORE NEWS: FOOD TRENDS FOR 2020
As a new year and new decade offer opportunities to take stock of where we’ve come and to anticipate the changes ahead, the International Food Information Council (IFIC) Foundation is forecasting five broad trends for food and nutrition in 2020.
“Each year, our team of registered dietitians, nutrition experts and consumer researchers takes a look at what we can expect in the coming year,” said Joseph Clayton, president and CEO. “In 2020, we predict that topics surrounding sustainability, alternative foods and healthy diets will move in some unexpected directions.”
Sustainability: From Buzzword to Specifics
Interest in sustainability has grown for the past few years, and while in 2020 the topic will mature and evolve, confusion still surrounds the exact definition of sustainability.
For several years, the IFIC Foundation’s annual Food and Health Survey asked whether sustainability was a factor in consumers’ food and beverage purchasing decisions. Between 2012 and 2018, that number ranged between 35% and 41% of consumers.
However, when the 2019 Survey asked whether “environmental sustainability” was a factor in purchase choices, that number dropped to 27%, indicating that consumers’ notions of sustainability extend beyond just the environment. When it comes to environmental sustainability, consumers are eager to know and do more.
According to the 2019 Food and Health Survey, 63% said it is hard to know whether the food choices they make are environmentally sustainable. Among that group, nearly two-thirds (63%) say environmental sustainability would have a greater influence on their choices if it were easier to know.
Consumers also consider factors such as the labeling of various product ingredients and attributes, along with production methods and food packaging, to be under the sustainability umbrella. We can also expect concepts like soil health and regenerative agriculture—“giving back to the land” rather than just conserving resources—to gain traction in 2020.
In 2020, we can expect consumers to consider new ideas about how and why we eat. Fad diets and get-thin-quick regimens will continue to lose popularity, supplanted by more holistic and sustainable concepts like intuitive eating, which rejects many of the tenets of fad diets like “good foods” and “bad foods.” The “un-diet” will focus less on food restrictions and more on natural cues our body gives us, like when we are full, and on healthier relationships with food overall.
Millennial consumers increasingly consider health as more than just a number on a scale. The 2019 Food and Health Survey found that 49% of those age 18-34 are familiar with mindful and intuitive eating, while only 27% of consumers over 50 have heard of the terms.
Let’s face it: Balance and moderation aren’t fads, and they aren’t going away any time soon.
~ Source: International Food Information Council (IFIC) Foundation
VMG has teamed up with Morgan Rhodes, owner of Journey Blue Media, to cover the 58th Anniversary of the Rolex 24, North America’s most prestigious sports car event and the season opener to the IMSA WeatherTech SportsCar Championship. She will be there to capture the color, excitment and lifestyle of this world-class event.
Drivers from around the world will compete in exotic sports cars in the ultimate test of machine on the 3.56-mile road course. Serving as a prelude, the IMSA Michelin Pilot Challenge series will take to the track on Friday, January 25 with the four-hour BMW Endurance Challenge. Fans around the globe will converge upon Daytona International Speedway for this unique and enduring event! The Rolex 24 At DAYTONA evokes an unmistakable energy and excitement as more than 60 cars take the starter’s flag to compete for 24 hours.
Click here to learn more: IMSA
Stay tuned for more!
Above: Fritz Enzinger (Vice President Porsche Motorsport), Andre Lotterer (driver), Simona de Silvestro (test and reserve driver and ABB ambassador), Neel Jani (driver), Peter Voser (Chairman and CEO ABB)
SANTIAGO, CHILE, JANUARY 17, 2020: ABB, an industrial technology leader, and the automobile manufacturer Porsche are proudly announcing a new and exclusive partnership to jointly promote e-mobility. As part of a multi-level agreement, ABB is becoming an official partner of the TAG Heuer Porsche Formula E Team, with immediate effect. Porsche Motorsport is in its inaugural year of racing in the ABB FIA Formula E Championship, while ABB is in its third year as title partner of the first all-electric global race series.
The announcement is being made on the eve of race 3 of season six of the ABB FIA Formula E Championship in Santiago, Chile, in the presence of ABB Chairman and Chief Executive Office Peter Voser, as well as Michael Steiner, Member of the Executive Board, Research and Development of Porsche AG, and Fritz Enzinger, Vice President Porsche Motorsport. Voser, Steiner and Enzinger will be officially unveiling the updated Porsche race car design, with a prominent ABB logo on its front nose and rear, later today.
“We are delighted that ABB as the world’s technology and market leader for electric fast chargers is now one of our top-tier partners and will further work with us on potential opportunities to support our customers’ growing demand for e-mobility,” said Michael Steiner. “That underlines Porsche’s Mission E strategy, which includes an investment of 6 billion euro in the field of e-mobility by 2022.”
“The ABB FIA Formula E Championship is more than a race – it is our test-bed for innovative electromobility technologies, which can contribute to lowering our carbon footprint and contribute to a better world in the future,” said Voser. “And who better to partner with than Porsche – an iconic premium brand in the automotive industry. Together, we will drive progress in electromobility.”
ABB and Porsche have already entered into an agreement to install fast chargers at Porsche Centers and public facilities across Japan. The first installation is set to go live in mid-2020. In addition, the Swiss ABB Formula E Ambassador Simona De Silvestro is the current test and development driver for the TAG Heuer Porsche Formula E Team.
The expanding global reach of ABB Formula E showcases the innovative technology that is key to the success of this sustainable form of motorsport. For its sixth season, the ABB FIA Formula E Championship presents a first-class field of 24 drivers piloting second-generation race cars, traveling to new locations in Seoul, South Korea, and Jakarta, Indonesia, representing ten global automakers. ABB has become a global leader in connected DC fast charging systems for electric vehicles. ABB has currently sold more than 13,000 DC fast chargers across more than 80 countries worldwide.
ABB(ABBN: SIX Swiss Ex) is a technology leader that is driving the digital transformation of industries. With a history of innovation spanning more than 130 years, ABB has four customer-focused, globally leading businesses: Electrification, Industrial Automation, Motion, and Robotics & Discrete Automation, supported by the ABB Ability™ digital platform. ABB’s Power Grids business will be divested to Hitachi in 2020. ABB operates in more than 100 countries with about 147,000 employees. www.abb.com
Dr. Ing. h.c. F. Porsche AGbased in Stuttgart-Zuffenhausen, Germany, is the world’s leading manufacturer of exclusive sportscars. In 2018, the company delivered more than 256,000 new vehicles to its customers around the world, generating sales of EUR 25.8 billion. The company’s operating income sat at EUR 4.3 billion, making Porsche one of the world’s most profitable automotive manufacturers. Porsche founded the sportscar segment more than 50 years ago with the release of the iconic 911 sportscar. With the launch of the Taycan, the first fully-electric Porsche, the company started into a new era of mobility and joined with the TAG Heuer Porsche Formula E Team the ABB FIA Formula E Championship with its own factory team. In total, Porsche AG employs a staff of more than 34,000 across the globe through 70 subsidiaries.
Nourish and Flourish, a national special interest publication, opens doors to more information than the pages alone can contain. In Volume #2, we have introduced interactive QR codes. Where the codes take you will change over time–to new recipes, videos, and expanded editorial content from all around the world. Take a moment to experience this new dynamic media platform.
Despite having been around for decades, QR codes never became the revolutionary marketing strategy that businesses and marketers had hoped. But, 2017’s iOS 11 update changed that. Apple’s stealth update that allows QR codes to be scanned directly through the camera app is game-changing. Adding the QR code feature on the control setting was pure genius. Even the latest Android smartphones have made QR code reader a native feature.
VMG curates, creates and secures expanded editorial and other informative content for the dynamic QR codes to point to. We have complete control over the URLs and can change them on demand - bringing viewers, readers and potential clients right to your front door!
Learn more at nourishandflourish.site. Published by VMG. © 2020 All Rights Reserved.